Training Opportunities
A programme of
training opportunities in rural areas at discounted rates.
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Green Advantage
Welcome to a leading edge course that reveals
how you can boost your business by going green.
This interactive course includes a mix of self-assessment activities and inspirational instruction that will transform the way you think about your business. Learn how to make significant savings to your bottom line through smarter use of energy, water and local suppliers. Develop an environmental policy, build repeat business and boost performance with this practical and thought provoking look at responsible tourism.
The following areas are covered during the day:
- What is sustainable tourism?
- The benefits of sustainable tourism.
- Reducing, reusing and recycling.
- Using local products, services and facilities.
- Identifying customer expectations.
- Developing an environmental policy.
- Adapting your marketing.
- Sustaining your green advantage.
“As an attraction looking to be more sustainable, the Green Advantage course has shown us a range of practical initiatives that are relatively easy to implement and yet will have a significant impact. We recognise our role as an “influencer” to our visitors in terms of our green initiatives, and
the course has helped us to be clearer about the visitors perspective of green issues” - Eileen Claverley, Wroxham Barns
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Green EdgeThis course will provide you with an understanding of the
importance of green tourism, and with the skills and knowledge to start implementing green actions that work for your business. It covers the reasons for being green, reducing costs and impacts, working with suppliers and marketing, and communicating your green credentials.
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Smarter Marketing for Rural Businesses
Discover new ways to make your business stand out from the competition and convert browsers into buyers with
marketing activities online and offline.
This is a jargon free, practical programme introducing ideas and tips to help develop your marketing initiatives. The course is tailored to meet the needs of smaller businesses, and is designed to help owner/managers and staff to understand the key principles of 21st C. marketing.
The following areas are covered during the day:
- Improving the effectiveness of marketing activities online and offline.
- Using your ‘green’ credentials for maximum effect.
- Attracting new customers and build repeat business.
- Increasing sales and profitability.
- Starting preparations to maximise your international exposure in advance of London 2012.
“The Smarter Marketing course provided us with valuable insight into marketing a rural business on a sensible budget. Many of the ideas were simple to implement and should prove to be extremely effective in promoting our business for 2010. The tips on clever use of the internet were particularly relevant to anyone interested in growing their business through the smart use of blogs and social networking sites” - Ruth Knight, Waveney River Centre
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Welcome Walkers and Cyclists
Day trips, short breaks and holidays that include
walking and cycling are growing in popularity with both domestic and international visitors - and therefore this is a vital sector of the market for accommodation providers and other tourism businesses in rural areas.
This course explains the value, character and requirements of the walking and cycling market. It highlights local opportunities and gives practical tips on product development, providing a genuine welcome to the loyal visitor and promoting your business to a new audience.
The course will enable you to:
- Appreciate the value and character of the rural tourism market.
- Identify the needs and expectations of different types of walker and cyclist.
- Identify and capitalize on local opportunities for walking and cycling.
- Appreciate the criteria of the Walkers Welcome and Cyclists Welcome Schemes.
- Take practical steps to develop your products and services to meet the requirements
of walkers and cyclists.
- Market your products and services effectively to walkers and cyclists.
"An enjoyable and worthwhile day with lots of information, practical tips and advice on providing a warm welcome for cyclists and walkers. In a competitive market this course gives a clear understanding of how to market to cyclists and walkers, an increasingly important sector of the rural tourism
market" - Robin Burkitt, Daubeney Hall Farm
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Courses Available
October
18 October: Smarter Marketing for Rural Businesses - The Priory Hotel, Bury St. Edmunds.
19 October: Smarter Marketing for Rural Businesses - Wayford Bridge Inn, Wayford (nr. Stalham).
November
4 November: Green Advantage - The Priory Hotel, Bury St. Edmunds.
8 November: Smarter Marketing for Rural Businesses - The Randolph Hotel, Reydon (nr. Southwold)
9 November: Smarter Marketing for Rural Businesses - Ufford Park Hotel, Melton (nr. Woodbridge)
11 November: Green Advantage - Aylsham Town Hall.
Please note this course is FREE OF CHARGE for business in the Broadland District only.
15 November: Smarter Marketing for Rural Businesses - Cambridge Quy Mill Hotel,
Stow-Cum-Quy (nr. Cambridge)
16 November: Smarter Marketing for Rural Businesses - Aylsham Town Hall.
Please note this course is FREE OF CHARGE for business in the Broadland District only.
17 November: Welcome Walkers and Cyclists - Wayford Bridge Inn, Wayford (nr. Stalham).
17 November: Smarter Marketing for Rural Businesses - Dales Country House Hotel,
Upper Sheringham (nr. Sheringham)
18 November: Green Edge - The Brudenell Hotel, Aldeburgh
22 November: Smarter Marketing for Rural Businesses - ZSL Whipsnade Zoo (nr. Dunstable).
Please note this course is FREE OF CHARGE.December2 December: Welcome Walkers and Cyclists - Ufford Park Hotel, Melton (nr. Woodbridge)
Please click here to
book your place For further information - please contact Jenny Sheppard, Quality and Skills Manager on +44 (0)1284 727493.
jsheppard@eet.org.uk
