Introducing East of England Tourism
The face of tourism in the East of England
With a dynamic team and an exciting, pro-active marketing strategy, East of England Tourism continues to go from strength to strength.
Following a major review and restructure in Autumn 2006,
East of England Tourism was launched on the 1 January 2007. A robust framework is now in place to enable its strategic priorites to be more effectively delivered, and to maximise the potential of tourism promotion.
Our challenge is to focus on understanding the needs of the tourism industry in the East of England, and present a plan that can deliver strong and workable solutions.
The organisation is well placed to take advantage of the opportunities for promoting tourism in the six counties of
Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and
Suffolk. The region
offers one of the widest ranges of features and benefits in the UK, yet there is limited awareness of these amongst visitors.
Professional and commercially orientated, East of England Tourism works closely with
VisitBritain and VisitEngland.
-----------------------------------------------------------------------
A new shared vision
Our vision is for the East of England to be the
'region of choice for the discerning visitor'.
Our marketing strategy takes full account of the needs and objectives of a wide range of businesses, from accommodation to attractions. We are committed to providing optimum support for our marketing partners to ensure that their message is distributed to the widest possible audience, and we work to:
- Build the visitor economy in our region.
- Engage and support our partners in developing their businesses.
- Provide leading edge market intelligence, marketing and distribution strategies.
-----------------------------------------------------------------------
OUR VISION
'To be the Region of Choice for the Discerning Visitor'.
OUR MISSION
To lead the growth of a sustainable visitor economy for the benefit of our visitors, businesses,
residents and partners.
OUR GUIDING PRINCIPLES - we will:
- Put the consumer at the heart of what we do.
- Attract new visits from within and outside the region.
- Encourage a responsible approach to tourism.
- Build partnerships with businesses and sub-regional bodies.
- Exploit the value of regional market intelligence.
- Promote the importance of jobs, quality and skills to enhance the visitor experience.
-----------------------------------------------------------------------
DownloadsClick here to download
East of England Tourism's Business Plan for 2009/10 Please note: this document is in pdf format, and you will need
Adobe Acrobat Reader to view or print.
