East of England Tourism - Research Services

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East of England Tourism attracting new leisure and business visitors to the region.

Introduction

In this section, you can learn about our cost-effective research services.

In today’s marketplace it is not enough to have a broad understanding of your visitors. Businesses and destinations are looking for new ways to appeal to increasingly discerning customers.

We have developed a range of research services to help you to plan a targeted and successful marketing campaign, as well as prove its effectiveness. We cover each stage of the marketing
activity - collecting and analysing customer insights, ensuring marketing campaigns target those markets most likely to respond, as well as assessing the overall impact of the campaign. Our overall aim is to ensure you get the best return on your marketing spend.

What makes our service unique... is that we specialise in providing intelligence to tourism industry professionals. You can find more information about our services in this section, or please contact the Customer Insight Team on +44 (0)1284 727480.

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EET Members receive a discount on Research Services - for more information please visit
our Membership section

Who are your visitors? Visitor surveys will tell you who your visitors are and what they expect.	What are your customers like? Customer profiling gives you insight into your visitors motivations, and provide best prospect contact lists.	How effective are your campaigns? Conversion research will show you what works, what doesn't and how to get the best return on your spend.
What is the real value of your event/development? PRIME will demonstrate the value of your event or development to the local community.	Do you meet visitor expectations? Mystery shopper services show whether your facilities meet best practice.	Any questions answered Need to know more? Regardless of size or subject our bespoke services will help answer your questions.

Customer Insight Team

Learn all about the Customer Insight Team at East of England Tourism.